Guerrilla marketing by Nissan. "The accidental test drive"

Here is another example of smart way to advertise your business, now from NISSAN. Arabian Automobiles wanted to cash in and seemed to have used the right advertising strategy. This promo took place in Dubai, UAE which was aimed at another SUV drivers to get them to test the new PATROL. The promo's people would block their cars in and leave a message ”Sorry had to run, feel free to get inside and move the car…Sorry”. When inside the "victims" of this guerrilla marketing  would hear a welcome spech with some main specification features. By the end the accidental test drivers would be invited to sign up for a real test drive of the new PATROL 2010, the best 2010 suv model. And you know what? Over 78% of the accidental test drivers did sign up for a real one...